Brasil Wants to Grow Civet Coffee Which is the New Gold Standard in Coffee in Indonesia and Philippine

With Civet Coffee claiming hight prices in places such as Japan and south Korea, more and more people want to get into the business mostly made possible for this cat-like nocturnal animal called the Civet. Eating the ripest coffee beans which end up being digested through its natural acids, the civet enjoys these nightly forages and its droppings or dung are now prized in the coffee world export.

Brasil which is one of the main producers of Coffee in Latin America wants to start producing civet coffee for export. It wants to tap into this great source of income from consumers who are willing to pay top prices. Coffee connoisseurs have justly remarked that the civet coffee has created a gold rush in these two Asian coffee producers. Now it is time to differentiate between the real deal or the real mccoy.

How did the phenomenon get started? It got started mostly in the Cordillera region of the Philippines and the rest of Asia where this elusive, nocturnal animal is present.

"Costing hundreds of dollars a pound, these beans are found in the droppings of the civet, a nocturnal, furry, long-tailed catlike animal that prowls Southeast Asia’s coffee-growing lands for the tastiest, ripest coffee cherries. The civet eventually excretes the hard, indigestible innards of the fruit — essentially, incipient coffee beans — though only after they have been fermented in the animal’s stomach acids and enzymes to produce a brew described as smooth, chocolaty and devoid of any bitter aftertaste.

As connoisseurs in the United States, Europe and East Asia have discovered civet coffee in recent years, growing demand is fueling a gold rush in the Philippines and Indonesia, the countries with the largest civet populations. Harvesters are scouring forest floors in the Philippines, where civet coffee has emerged as a new business. In Indonesia, where the coffee has a long history, enterprising individuals are capturing civets and setting up minifarms, often in their backyards.....

Read the rest of the article at Nytimes.com (http://www.nytimes.com/2010/04/18/world/asia/18civetcoffee.html?pagewanted=2&ref=general&src=me)